Rebrand + content engine

Solenne Atelier

A slow-fashion label swapped twelve-day campaign cycles for two, without losing its hand-made feel.

Client

Solenne

Services

Rebrand, art direction, content system

Timeline

8 weeks

Year

2025

Organic reach in 90 days

3.1M

Days per campaign

12 → 2

The challenge

Every campaign was a small heroic effort. The brand looked different each month because each month was made from scratch.

Our approach

We set a tight visual system and a content engine around it: one shoot, structured once, feeds every channel with on-brand variations the team approves in an afternoon.

The outcome

Campaigns now ship in two days and reach three million people a quarter without paid spend.

It finally looks like us every single time, and nobody is working weekends to make that happen.

Élise Marchand, Creative Director

Next project

Halden Objects

Chart what comes next.

Twenty minutes with a partner. You’ll leave with three specific moves for your brand and operations, whether or not we work together.

Book an intro call

See the work

Chart what comes next.

Twenty minutes with a partner. You’ll leave with three specific moves for your brand and operations, whether or not we work together.

Book an intro call

See the work