Product identity + launch film

Halden Objects

A furniture maker launched its first collection with a film, an identity and a waiting list that sold out the run.

Black sculptural form reflected on a dark surface

Client

Halden

Services

Identity, CGI film, launch site, waitlist automation

Timeline

7 weeks

Year

2025

To sell the first edition

6 days

Of buyers from the waitlist

41%

The challenge

Halden had pieces worth collecting and no audience to show them to before the workshop needed deposits.

Our approach

A CGI film let us launch before a single piece was finished. The waitlist agent kept every subscriber warm with progress notes written from workshop photos.

The outcome

The first edition sold out in under a week, mostly to people who had been following the build.

We sold furniture that did not exist yet, to people who felt they had watched it being made.

Henrik Dahl, Founder

Next project

Norde Living

Chart what comes next.

Twenty minutes with a partner. You’ll leave with three specific moves for your brand and operations, whether or not we work together.

Book an intro call

See the work

Chart what comes next.

Twenty minutes with a partner. You’ll leave with three specific moves for your brand and operations, whether or not we work together.

Book an intro call

See the work